Mobile phones have truly taken off like no other device. Within a brief period of time, global mobile penetration has shown exponential increases. With this in mind, it should come as no surprise to learn that the technology isn’t stopping there.

Five years ago, feature phones were all the rave. As time progressed, smartphones began to take over. Despite the hefty price tags associated with these phones, the excitement of these devices took most of the developed world by storm. It has now been discovered that over 40% of mobile owners over the age of 18 are smartphone users. With a statistic like that, it’s hard not to pay attention!

So what exactly does this mean to marketers? It means that mobile is in. Mobile advertising is the fastest growing form of advertising across the globe – and this is due almost completely to the advent of the smartphone. Smartphones mean a lot of things, but one thing stands out above the rest: Internet Access. Anytime people can access the Internet, marketers can advertise to them!

Keeping this in mind, where has your advertising been focused? Don’t get left behind: get a mobile advertising campaign today.