Why Fresh Content Matters


Many web page owners wonder what the purpose of fresh content is. Fresh can mean a few different things, from a new way of thinking, to something just produced. “Fresh content” is really a combination of both. Here’s a look at what creating fresh website content can do to help drive traffic, and why it’s a bigger deal than you think.

How Often You Should Create Content?

Figuring out how frequently you should post on social media or post fresh content is the first step in setting your blogging and social efforts up for success. At bare minimum you should strive to publish a blog once per month, and post on social media several times per week. This will keep your audience updated on your brand happenings and also keep them interested in the future of your company. This helps to build brand loyalty and will hopefully increase your amount of mobile shoppers.

Don’t expect your content marketing strategy to have instant results. If you do, you’re just setting yourself up for failure, because most marketing strategies take a significant amount of time to reap any reward. There really is no such thing as an overnight success with blogging and having a social media presence. If you are diligent and continuous in your efforts and reformulate your posts as necessary you should eventually see a rise in both page views and web prominence, and your site will (as an ultimate goal) be considered an authority on your topic. Google results will favor your website, and your website traffic and lead generation will flow. It’s all about the content and keeping the cycle going.

What Should You Write About?

Finding topics to write about can be a task all in itself. It helps to have an editorial process in place so that you have some basic guidelines to begin your content production. In addition to the area of interest you should first establish the type of content you’ll be writing, and a goal word count for each piece. This will help you figure out how many contributors you might need on board, as well as how you might filter certain topics so that you have enough information to write a relevant piece.

Research on your industry can help you figure out what to write about when you begin blogging. You should also study and look at other websites and see what they are publishing. If there’s something happening going on in your industry, writing a blog is a newsworthy way to approach it. New employees, new products, recognition, awards, events, etc. are all easy topics you can tie into a monthly editorial calendar.

Should You Recycle Content?

Recycling or repurposing content is the practice of sharing and posting content over and over again. If you have an article that is evergreen, meaning not likely to ever change in relevance or importance, recycling your content on social media is an ideal way to increase site traffic, without expending more writing efforts in creating fresh content. Play around to find an ideal balance between evergreen content and topics that are trendy and of the moment. When you mix both timeless and fresh content together you create web content that is valuable, resourceful, and just a little different.

Why Content Matters

Fresh content matters because Google is constantly seeking new content in all of its search updates. It doesn’t matter if it’s Panda or any other Google update, if your website isn’t constantly producing website content there will be nothing new for the search engines to crawl. This means you will eventually lose your place in search result rankings and that will affect your visitors, hence your website traffic. How many pages do you scroll through after searching a topic? Most people click the results that appear on the first page.

Writing web content is essential if you want to keep a place in the vastly, ever-changing digital world.
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