Social Media Skills for Every Digital Marketer

Everyone knows how to post something on Facebook, tweet an image, and how to put a filter on an Instagram photo. Because of this, anyone can easily pick up a career as a digital marketer. What separates the professionals from others is the fact that professionals know how to make use of a platform’s analytics in order to determine the success of their content.

The seasoned digital marketers are a step up from the rest of the competition. These individuals know that their content does not just end with how good a photo is. Instead, they tailor-match the content to the right platform. They fully understand each channel and know how to make the most of their content on each of these platforms.

So how do you become a social media ninja? Here are some important things you need to know about your chosen craft:

Engage with Your Community

One thing you have to realize about doing social media work is that in its very essence, you are making connections and building a community with other people. In order to do that, you need to post and share content that people will find valuable.

Once someone comments or shares your content, see to it that you personally acknowledge them. You can also honestly and quickly respond to questions, complaints, and criticisms.

As a brand manager, you have to be transparent on social media instead of just using well-crafted statements.

Create Video Content

Over the past year, marketers have shared how vital video has become. You see this in how people are now engaging with one another through Facebook Live, Instagram Video, and Periscope. As this becomes more mainstream, your followers will expect that you follow suit. Even if you haven’t done a video before, it pays to know a few videography skills.

Thankfully, you can already create an interesting video with your smartphone. This can already help you stand out from other digital marketers.

Use Each Social Media Feature Properly

Since your job involves social media platforms, it is recommended that you know how to make use of these websites to the best that you can. Each platform is unique and has its own hidden features waiting for you to discover and master. If you want to be effective at your job, you have to take time to learn these social media hacks so you can utilize them to their fullest potential.

Automate and Schedule Posts

Even if your friends think you’re spending all your time online, the truth is that you still need time to sleep, eat, and rest. So how can you manage posting 15 different items on 5 social networks every single day? The answer is to automate your posts.

Nowadays, there are a number of tools that you can use to help you schedule and automate your posts so that they will be sent across the platforms that you use. Two good examples that serious digital marketers make use of are Hootsuite and Buffer.

Write Good Articles

As a digital marketer, you need to know how to write. You don’t really need to spend several hours just to craft the perfect tweet, but you should be able to express yourself whenever you write something. And since the ideal length for blog posts has increased to 1,500 words, you need to make sure that your posts are of good quality.

Curate Valuable Content

While you may be excellent at creating content for your audience, it’s important that you also curate the best pieces of content from around the web. Your followers will find these useful instead of reading your written content all the time.


Search engine optimization (SEO) skills are what each digital marketer needs to develop. Having SEO skills can help you get your content to rank high on a search engine results page through the use of strategic keywords, high-quality backlinks, and shareable content.

Having these skills can truly help you develop your digital marketing strategy and boost your website for high search results. Make sure you have these skills so you can be on top of your game.