Give your local customers a reason to return. Employing any combination of the following in-store activities can build your exposure and increase lead conversion. These creative digital marketing techniques will help define your brand, engage your consumer, and build loyal relationships with your audience.
Retention and Acquisition- One is Silver and the Other Gold
It’s not just about retention, it’s also about acquisition. How do you entice new local customers to your storefront? What is your strategy? Compelling marketing is always key. Motion creates commotion and energy creates activity. Implementing several digital marketing campaigns will you keep you at the forefront of your customer’s minds, as well as their fingertips.
Creative Local Marketing Ideas Deliver Results
Local SEO: Every small local business NEEDS a local SEO program. Once upon a time the YellowPages fed small businesses their leads and customers. But the YellowPages of yesterday are gone leaving the small business owner to lose marketshare to larger better funded competitors. Let’s face it, more money for advertising and marketing means more people reached and more people reached equates to higher traffic and sales. There are several options available for small businesses who are wanting to implement a local SEO program. Most are automated, which leave out a hands-on approach needed to adjust targeting. gotchaLOCALseo™ , although one of our products, is truly the most comprehensive local SEO program on the market today.
Your Website: How user-friendly is it? Did you make a serious investment in your website or have you nephew or friend build it. This may have worked fine years ago, but today, with so much going on in the digital space and with more than 100 billion searches being conducted online, you cannot afford to go cheap on your website. An expert will, before even considering the design of your site, do their research. What is your sales cycle like? What are your customers like? What are your competitors doing? What are people typing into search bars when they are looking for your products and services? Once this is done, your digital sales funnel is mapped out, keywords are determined, site structure created, then page designs are completed and finally, the site is built. After its launch, you will need some kind of maintenance program to ensure the most valuable online real estate you own is fresh and up-to-date.
Loyalty Program: There are so many affordable loyalty products available today for the small business that it seems crazy not to have one. Many interact with a businesses POS system while others are more stand-alone. All allow customers to interact via mobile devices and keep them coming back to your business to continue purchasing your products and services.
Social Media: Using any variety of media platforms is a fundamental way to boost your brand’s exposure and define your company. Whether you use social sites to create polls that help you better understand your customer’s wants and needs or use news feeds to launch in-store specials and events, social media is the largest avenue for the acquisition of new, and the retention of existing guests.
Events- Custom or specialized experiences in you store will help you engage your customer while building loyal relationships. Consider inviting a guest based on a strategy of their wants, needs or desires. Polls and questionnaires help you determine which visitors are best suited for individual promotions and will make them feel valued for their participation.
Strategic Guest Relationship Program (SGR): Build a strategic guest relationship program by asking your customers thorough questions, analyzing the results and responses, and thoroughly follow-up with them via SMS, email, and direct mail. Mobile messages that request a customer’s feedback after they’ve left your store are an excellent tool for gauging future visits. Consider sending coupons or certificates that can be redeemed after response to your digital survey or questionnaire.
New Product Launches – Alert local clients of new product launches through emails and newsletters. Make the event compelling and different by providing your guest with information they didn’t have before. Keep things fresh with every customer, each and every time. Make sure your email subject line provokes interest to open.
Digital alerts of in store activities are an exciting and unique way to continue developing and retaining your customers. Our custom marketing solutions and gotchaAPPS will enable you to deliver a campaign that drives local traffic to your door.
Are you ready to launch a genius marketing plan? Let’s get started. Contact your gotcha! Mobile Solutions certified distributor today.
