How Important is Keyword Strategy to Your Digital Marketing Campaign?

Google continually changes its algorithm to make sure it captures spam websites. Because of this, digital marketers also need to keep improving their knowledge of SEO and other practices to stay relevant and on top of things. One big change that Google has implemented over the past years is the use of keywords. It has since penalized websites that practice keyword stuffing and continues to be strict with how it analyzes websites. With this, one big question that exists today is this—is keyword strategy still relevant in today’s websites?

Before determining its relevance, let’s discuss what keyword strategy is and how it works.

What is a Keyword Strategy?

When you own a website, you need to make sure it is optimized to gain website visits and traffic. The best way you can do this is by using the right keywords. This means you need to do proper keyword research in order to determine the terms your audience is looking for. Before you post anything, you should always run a keyword strategy search so you are able to make the most out of your content.

How to Build a Keyword Strategy

Although it may seem easy, deciding which keywords to use may be a bit of a challenge. You need to make sure that the keywords you use are relevant to your industry and what people are searching for. You also have to make sure that the keyword you use has a relatively low amount of competition so you don’t end up using a dead-end keyword.

Thankfully, there are tools you can use to help you pick the right keywords for your website.

Using Keywords on Your Website

Although it was widely used in the past, it is no longer advisable to pepper keywords around your website mindlessly. Once Google crawls your pages, it takes a look at certain areas to determine what your page is all about. These things include your title tag, URL, H1 tag, body, image tags, and the meta description. If you want your page to rank and not be penalized, you have to pay close attention to these things.

Because of how important keywords are to your website, you need to make sure you are using the right ones that your audience is searching for. This is where a keyword strategy comes into the picture. You need to make sure that your website stays relevant to your keyword so you are able to rank on a search page. At the same time, Google will not penalize your website for keyword stuffing.