Content marketing trends are always changing. Some of the latest trends in content marketing reflect the ever-growing diversity of social media. Whether it’s a podcast, video, or webinar, people are using all sorts of channels to bring their content to the masses.

Thanks to technology, it no longer takes expensive software such as Photoshop to get noticed. Using creativity to grab peoples’ attention is the key in content marketing. Photo editing tools such as Canva or PicMonkey make it possible for even the novice to edit a picture and make it beautiful, and entirely unique. What better way to stand out?

Check out a few more useful tips that can set you apart from your competition. 

Repackage Your Content

While infographics, and mobile apps are perfect for those with a decent budget, they’re not an affordable option for everyone. If you’re looking for a new content marketing trend, why not repackage your content and deliver it in different forms? Blog posts can be published into an ebook. Videos can be packed into tutorials. Screenshots can be turned into slideshows. Start bundling your diverse and researched content and find a new way to present your material to your audience. A regular blog post or whitepaper can be turned into an informative how-to article.

Write Adaptive Content

Adaptive content is “evergreen”, which describes anything that will remain informative and relevant regardless of the changing times. Your evergreen content is like a well-tailored, perfect-fitting black dress. It’s always necessary, always appropriate, and people are always seeking it. While you might be keen on keeping up with content marketing trends, you shouldn’t get so caught up in the changing times that you forget to research and create classic content. They’ll be the workhorse of your website.

Track Your Content Marketing

Instead of just Google Analytics, you might try software such as Brandwatch, Viralheat, or Digimind Social to track your social media numbers, brand mentions, and traffic all on an easy-to-navigate dashboard. These programs make it easy to create reports, track your competitors, and evaluate new content marketing trends.

Understand Your Audience

Are shares really the most magical thing that can happen on your social pages? Some people love the way a share feels. It can make you feel popular and successful, and who doesn’t want to feel like that? Always remember that while shares do drive traffic, some content can be shared a million times and result in only a few site visits.

In contrast, an article shared from a single, relevant visitor, might bring more traffic than you ever expected. Pay more attention to your brand building on your social pages and make yourself trustworthy and memorable. While it might not result in instant gratification, understanding your audience, creating evergreen content, and building quality relationships are content marketing trends that are always timeless.