Our distributors are always looking for ways to rebrand themselves as digital experts. Even if you are one already, convincing a customer of your authenticity can be a challenge. Especially since they may not be the most knowledgeable person on the latest in digital marketing

One thing we advise is to stay updated on the latest trends in digital marketing, and share them with your clients. For many of us, seeing is believing. And here’s a great analysis you can show a retail or restaurant client that’s fun and valuable.

On July 24th 2014, local directory Yelp turned 10. In honor of breaking into the double digits, they released a new tool called “Yelp Trends.” This tool aggregates all of Yelp’s data from the past ten years. You type keywords into the tool, and it shows you how they have been trending over the last decade. You can select a city and compare keywords to see what’s hot on Yelp right now. Craft beer or craft cocktails? Tacos or Sandwiches? Honda or Ford?

It’s a great way to open up a conversation about local or digital with a client, shows that you are a digital marketing expert, and introduces your customer to cool analysis tool that can help them make decisions about their business. In other words, it’s a win-win.