3 Things You Need to Do to Drive Holiday Sales in the Digital Marketplace


It’s a cold world out there filled with fierce competition. Here are 3 things you need to do to steer holiday sales to your rooftop, just in time for St. Nick.

1. Have a Web Presence-

If you have a business you need to have an online presence. This means more than a website. You need a social media presence and also a blog to help drive traffic to your website and boost your search ranking. Without an active and current website and social profiles you are up against a world of competitors and unless you have a ton of revenue or advertising, your best bet is organic traffic through multiple online marketing strategies. Update your blog during the busy holiday season with special offers, events, recipes, and gift ideas. Provide something of value to your subscribers and solve their holiday woes.

2. Connect with a Blogger-

If you sell products there is no better form of advertising than a product review. Look for popular bloggers in your industry and contact them to consider your product. Reputable bloggers or vloggers often do unbiased and honest reviews and they will not accept compensation for doing so. However, their established readership and fan base makes them well worth seeking out. Your product could be exposed to thousands, if not millions of people, if you find an influencer who is prominent in your industry and willing to share your brand with their audience.

3. Become Pinteresting

It’s never too late to hop on the Pinterest bandwagon. Pinterest is the leader of the pack when it comes to influencing holiday spending, crafting, and traditions. Start pinning your products, uploading your website links, and then follow Pinners who are influencers in your field. If you have a list of holiday ideas, a solution for last minute office gifts, or advice for dealing with joint pain during the holiday season, a live presence on Pinterest can expand your audience and target your potential customer.

The holidays are a joyful time of year that also encourage businesses to get creative in their marketing department. These 3 things you need to do to boost holiday sales will help you use what’s already in front of you to steer seasonal sales in the digital marketplace.