If you do not already have a LinkedIn account, you need to get one. With more than 65 million members worldwide, it is the best resource for developing business connections online, networking and job hunting. Creating a LinkedIn account is free and easy, and once you’ve created your account, the Web site will search for employees at the companies you’ve worked for as well as in your e-mail address book if you allow it to find people to connect to.
Connecting with other LinkedIn users is similar to “Friending” someone on Facebook. One person initiates a connection request and the other person approves the request. The main difference between friends on Facebook and connections on LinkedIn is that LinkedIn’s connections should be professional contacts who will add value to your profile.
You’ll want to fill out your employment history as completely as possible for two main reasons. First, it will help you develop connections with people you worked with at previous jobs. If you’re wondering why developing these connections is so important, it’s because statistics have shown that LinkedIn users with more than 20 connections are 34 percent more likely to receive a job opportunity through the Web site than users with five or less connections. Even if you’re currently employed, you may find a better employment opportunity by using LinkedIn and developing professional connections. The second reason a complete employment history is important is that it helps prospective employers learn more about your job stability and previous experience.
You can also ask for recommendations from other LinkedIn users you’ve connected with, such as supervisors at previous companies. These recommendations can be viewed by prospective employers to help them decide if you’re right for a certain position. So take advantage of this feature if you’re looking for employment.
Another way to gain visibility on LinkedIn is by joining groups and subgroups that are related to your profession. Not only will this increase your visibility, it will also keep you abreast of current information related to your field.
The most important thing to keep in mind when using LinkedIn is that it is a professional Web site built for business networking. Make sure the people you’re connecting with through LinkedIn have profiles that will enhance your profile, not hurt it. This same principle also applies to any groups you join on LinkedIn. Do not participate in groups that oppose your specific line of work or could be detrimental to your profile should a current or prospective employer look you up.
