Do you need help understanding mobile strategies?

Strategy takes resources, analysis, and common sense. With this in mind we share an article from Wesley Young.

Mobile Strategy Is Now Must-Have

A mobile strategy is no longer nice-to-have. While some like to remind us that computers and laptops remain the most common device for searching the internet, the shift to mobile, in particular to mobile phones and smartphones is quickly closing the gap.

As recently as 2012, 80% of those surveyed used a computer or laptop to search the internet. That dropped to 73% in 2013 and 66% in 2014, according to LSA’s Local Media Tracking Study. Mobile phones and smartphone use in search increased from 25% in 2012 to 34% in 2013 and 42% in 2014.

If these trends continue at the same rate, the majority of Americans will use a mobile phone or smartphone for search next year and phones will overtake PC use for search within two years.

Stay tuned for part two as Gotcha Mobile Solutions delivers columnist Wesley Young’s predicted trends in mobile marketing.