The New QR

Chris JenkinNo CommentsAll, Mobile Marketing

With the inexorable march of technology that we’re all very aware of, many people are always asking about the “shelf-life” of today’s latest-and-greatest technology. With the amount of information that we have growing at an exponential rate, are we warranted in abandoning our new technology after a few years?

While this question cannot be answered in any cut-and-dried way, we can look at a specific type of technology: QR. Quick Response technology is used in all industries, and is quickly becoming more and more ubiquitous in our modern world. At its most basic state, a QR code brings someone to a website landing page. But this is far from all this technology does. In fact, using QR technology to just bring a customer to a website landing page is rather myopic. There are actually a variety of uses for QR technology, and we’ve only begun to scratch the surface.

Specialty QR codes can fulfill a multitude of purposes. When people scan a QR code, they are able to:

  • Watch a video
  • Place a phone call
  • Listen to a song or audio message
  • Enter into a contest
  • Download a PDF file
  • Enter their contact information
  • Download a virtual business card
  • Fill out a survey
  • Join a scavenger hunt
  • Make a charitable donation

And more!
It’s plain to see that QR codes can be used for much more than simply bringing a user to a static landing page. The technology can be likened to a real-life hyperlink. Just as hyperlinks on the Internet can have a multitude of effects, so can real-life hyperlinks fulfill a multitude of purposes.

QR codes can be programmed to do a variety of things, and once someone scans that code, the technology will spring to life and work its magic. Marketers have been abusing this technology to such a grand extent that people are getting bored of QR. This is because people are still using QR technology with only its most fundamental usage in mind. Marketers need to really pick up the pace if they want to make full use of this efficient technology.

If you haven’t been using QR technology to its full extent, you have not been reaping the benefits of this effective way of marketing. Contact a mobile solutions company today to see how QR technology can help improve your marketing.