For retailers, it is not enough just to make sure that their customers have a great in-store experience, but they also improve to get new customers, to keep the old/regulars and make them want to keep coming back.

Using QR codes is one of the ways to do your marketing. It allows you to connect to your online audience from your offline store.

Mobiles allows retailers to communicate with their clients/customers, and QR codes provide and interactive way to do so. It could easily bring your clients/customers to your Facebook fan page, Twitter and other pages. It can also give them a product demo, or perhaps some e-commerce site.

In addition to that, retailers gain more analytics when clients/customers scan their QR codes. At the very least, they can learn about when and where it was scanned. This can help them know which of the advertising and marketing channels are giving them more exposures and ROI and allows them to optimize their marketing budgets.

It’s amazing what these QR codes can do right now, but give it more time and you will be able to use QR codes to facilitate mobile commerce, well in fact, it is starting now. With the right innovations, you can ask customers to just scan QR codes using their phones and they get the product delivered to their doorsteps!

A decade ago, nobody ever thought about the capacity of QR codes. With all the innovations and improvements on mobile phones and the help of major brands and the proliferation of smartphones, QR codes have hit mainstream. Various retailers have taken advantage of the QR code, making their marketing strategies more cost-effective and efficient. Mobile payments are also booming right now, so we could really assume/apprehend a more secure, more convenient and faster way to pay by using QR codes.