Arguably the most important sector in the marketing world right now is mobile advertising. People are constantly with their mobile phones, and it should come as no surprise to learn that this is an incredibly efficient way to relay information to them.

If you’re like the vast majority of people, you own a cell phone. With this cell phone you undoubtedly do numerous things. You probably make a lot of calls, maybe surf the web, and probably text message. Let me paint you a picture. Say you’re sitting in your chair, at your desk, working. If you get a text message, what’s the first thing you do? You read it. While this may not seem like a novel thing, it’s actually quite significant. Juxtapose this type of situation with email.

Lets say you’re sitting at your desk working, but this time you receive an email. Will you read it? If it’s a marketing-based email, it’s likely you won’t even get a chance to – it’ll probably be caught in your email’s spam filter and will never see inspection by human eyes. Even if it does make it through, you’re likely just to click “delete” before even opening it!

That’s the simple truth of text-messaging – people commonly delete marketing emails, but people almost always read their text messages. By setting up an SMS service, you’ll be able to provide coupons, promotions, information and contests directly into your customers’ hands. All things considered, SMS messaging should be top on your list of new advertising methods.