Are you wondering how to grow your organic traffic? Well, how good is your website? If your purpose is exposure, the quality of your website is measured in terms of both visitors and conversions. While a high number of people visiting your website can be encouraging, what really counts is how many of those visitors become customers.
Organic traffic has the greatest chance of turning visits into profits. Anyone can pay to have cleverly placed ads, but if people are forced, tricked, or redirected to your website they are usually out of there as fast as they can click the “back” tab. Following these few simple tips can help you find the people who want to see you.
1. Blog, Blog, Blog: Blogs are where you say what you want to say. They are very reader friendly and provide your company with a great way to “speak” to potential customers and keep them updated on your goals, current activities, and new products and services. A regularly updated website is also a great way to be noticed by search engines. Let everyone know that you are staying current and on top of your field.
2. Keyword Research: The first step in getting the right people to your website is to know who you are. What are the top five words or phrases that you would use to describe yourself? Then find a keyword evaluation tool (Hubspot has a good one) that helps focus your list based on the visits, rank and difficulty of each keyword. The idea is to find words with a lot of interest, but low competition.
3. Use Social Media: When blogging, link to your social websites. Google recognizes the value of engagement on social sites such as Facebook and Twitter, and that factors into your Google ranking. Every time you are shared on a social page, your link is in front of hundreds (or thousands) of other peoples’ friends and followers. Such exposure becomes exponential. Don’t forget to update your own social pages regularly.
4. Nobody Likes Spam: Make sure the content written for your site is created with informative, quality content in mind. While it is good to make sure your keywords are in place, they should flow naturally with the writing and not placed gratuitously or frequently. Make your SEO content a natural part of the content. Don’t overstuff. Well-written articles will create more traffic than awkward-sounding or poorly placed keywords.
5. Pick the Right Title: This is where you tell both potential visitors and search engines what your page is all about. Pick something that tells what the content is about as precisely as possible, while keeping an eye towards something you can say to make yourself unique. This is the first thing people see in their search results. Make it count.
