Mobile technology has come a long way since its inception into society over a decade ago. While this technology was initially more or less limited to the industry in which it resided, mobile technology has now become integrated into virtually all areas of life.

While mobile marketing commonly focuses on how its technology can be used to help sell and promote a service or product, the technology is by no means limited to sales. It’s also incredibly helpful when planning and scheduling; in fact, more and more people are taking advantage of this technology when planning conventions and events.

Here are some unique ways in which mobile technology can help you plan and coordinate upcoming events and conventions.

SMS Messaging and Email Marketing

SMS messaging, together with email marketing, is one of the most effective ways to provide information. If you are planning an event or convention, the first thing you need to do is ensure that people are aware of the event. There’s no better way to do this then by providing a direct message to each recipient. How do you accomplish this? With SMS messaging and email marketing. These two mediums allow you to provide information directly to each person who you wish to invite.

While email marketing has been around for quite some time, SMS messaging is more cutting-edge and recent. This is because of the growing ubiquity of mobile devices. SMS messaging has been shown to be a very effective way to reach users; this is because people’s cell phones are always on, always accessible, and always monitored.

If you have access to people’s email addresses and mobile numbers, you have the power to take advantage of mobile technology to quickly and conveniently send a mass message to everyone on your contacts list. Now that’s effective advertising!

Specialty QR Codes

Another key avenue that you can use to advertise your convention or event is specialty QR codes. While QR codes typically just bring someone to a website landing page, they can be used to do so much more then this. By taking advantage of this technology, you’ll be able to create QR codes that, when scanned, can display a video presentation, collect contact information, connect someone to your Facebook page, enter the scanner into a contest, and much more. When used intelligently, QR codes can be used to effectively manage and coordinate your function. You can use them to get in contact with invitees, and you can also use them to host contests and special giveaways during your event.

By taking advantage of mobile technology, you  are opening yourself up to a world of creativity. By finding a mobile solutions company that provides these products and services, you’ll be able to effectively plan and manage your convention or event. There’s no need to rely on old technology; now you can truly accelerate your event to the next level.