Advertising is huge – this is something that is undisputed in virtually every industry. It should come as no surprise to hear countless marketing gurus harp on and on endlessly about the importance of ads. That being said, what will come as a surprise is someone telling you that traditional, typical advertising isn’t worth your money. I’m here to tell you just that.

Traditional advertising can be hugely beneficial… but consider the following: Let’s say you are in the real estate business. You come up with a very well-done advertisement, and it’s viewed by over 5000 people in a single day. Pretty amazing, isn’t it? Not really. What if those 5000 people were high school students? It’s less amazing now, right? Ad impressions alone mean nothing; if your ad is not specifically targeted to the proper audience, it doesn’t matter if 5000 people see it or not: you’ll never sell that house.

This is where “smart” advertising comes into play… and best of all, it takes advantage of mobile technology. Smart advertising is highly specific: if you want to target females, aged 20-25, on Sundays and Tuesdays, in Las Vegas, when temperatures are extremely hot, consider it done. The beauty of smart, mobile advertising is that you can get your ad out to the specific individuals that would be interested in it.

This is, by far, the greatest recent technological capability that has hit the advertising industry. Consider finding a service that can provide you with these smart ads today