Implementing a flawless mobile marketing strategy is no simple task, but these 26 facts should help get you thinking about where to start.

1. 31% of cell internet users “mostly” access the internet via mobile devices. (Pew)
2. 75% of people favor mobile-friendly websites. (SnapHop)
3. Mobile internet usage is expected to surpass desktop internet usage by 2014. (Microsoft)
4. Mobile is responsible for 50% of local searches. (Microsoft)
5. 86% of mobile users are on their devices while watching television. (Yahoo)
6. More than 80% of mobile users claim a fast and reliable experience plays a role in how often they access a mobile website. (Gomez)
7. 24% of users expect a mobile website to load in 3 seconds or less. (Gomez)
8. 13% of mobile users say that they would never return to a mobile app if it did not work the first time. (Gomez)
9. Between 2010 and 2012, there was a 69% increase in mobile share of web traffic in North America. In Asia, there was a 192.46% increase. (Pingdom)
10. 21% of US tablet owners user their tablets to shop more than once a week. (emarketer)
11. 88% of people use their mobile phone to check email daily. (Return Path)
12. If all US mobile Internet time was condensed into one hour, 25 minutes would be spent on email. (Return Path)
13. 63% of Americans would close/delete an email that is not mobile-optimized. (Return Path)
14. Over half of US consumers who have purchased something using a smartphone have done so in response to a marketing message delivered by mobile email. (Return Path)
15. Mobile subscriptions will surpass World Population this year. (MarketingProfs)
16. The average American spends almost 3 hours per day socializing on his/her mobile device. (Microsoft)
17. More than 33% of Facebook users are on Facebook Mobile. (Microsoft)
18. Half of all Twitter users are on Twitter Mobile. (Microsoft)
19. US mobile ad spend is estimated to reach $10.83 billion in 2016. (Mobile Marketer)
20. Use of the iPhone grew 10 times faster than America Online, which was fast.  (Thanks to all those floppy discs they mailed to everyone … a few times!) (Nielsen)
21. Of the world’s 4+ billion mobile phones, 1.08 billion are smartphones. Of the rest, 3.05 billion are SMS capable. (Microsoft Tag)
22.  Together, Apple and Android represent more than 75% of the smartphone market! (comScore)
23.  When it comes to mobile coupons, they get 10 times the redemption rate of print coupons. (Borrell Associates)
24.  Around 91% of U.S. citizens have a mobile device within reach all the time. (Morgan Stanley)
25.  Google mobile ads are now over a $1 billion business worldwide. (Gomez)
26.  Motorola Solutions revealed that 39 percent of instances where a consumer walked out of a store without making a purchase were influenced by smartphones. (Social Solutions Collective)

How is your business adapting to the rise of mobile? If you’re looking to optimize engagement across the ever-evolving marketing landscape, contact sales@gotchamobi.com.